More than an empty slogan, sustainability is a concern that has united different generations in the conscious pursuit of improvement in various aspects of life. Sustainable practices are a necessity for the present, and brands are also part of this collective effort. In advertising and music, it is no different. An ecological approach to creating Sound Branding and Music Branding is part of this path.

The sustainability of a brand has long ceased to be merely an ethical choice and has proven to be a positive decision for business. Ecologically conscious practices, products, and operations tend to enhance a brand’s image, position it as a leader in the sustainable movement, attract a larger audience, and generate positive media coverage.

In the music industry, companies and artists have shown their commitment to the planet in various ways. One of the most well-known examples is the band Coldplay, which committed to zeroing the carbon emissions caused by their last tour and investing in sustainable energy projects wherever they performed.

Of course, not everyone has one of the biggest rock bands to do exactly the same thing. But, in one way or another, the possible paths to green marketing are similar.

What is the Role of Sound in Green Marketing?

For brands, Green Marketing – also known as Environmental Marketing or Ecomarketing – is a perfect opportunity to connect with a conscious audience that values environmental responsibility. This can be achieved by integrating sustainability into different aspects of Sound Branding and Music Branding.

The main focus of sustainability in this segment is the reduction of energy and resource consumption, favoring the use of ecological materials and practices. A possible first step is the conscious choice of what is used to compose the soundscape and the sound touchpoints with the audience in physical and virtual spaces.

In this case, the best path is to opt for ecological equipment, which consumes less energy, produces less waste, and lasts longer. In practice, this can be applied through rechargeable batteries, solar-powered devices, low-energy monitors, durable cables, and even those made from recycled or biodegradable materials, or that have a low carbon footprint.

The very sound you choose can reflect the environmental consciousness of your business. We have already discussed here, for example, how the sounds of nature have the power to impact mental health and physical well-being. Research conducted on the power of Natural Soundscapes on humans proves that they reduce stress, increase focus, and influence better sleep quality.

Using natural and organic sounds that you can record or obtain from the environment, such as the sound of plants, animals, water, wind, fire, and even your own body, such as breathing and heartbeat, can help you avoid synthetic or processed sounds that may require more processing and energy.

One of the 17 Sustainable Development Goals (SDGs) proposed by the United Nations (UN) that many people forget is the promotion of diversity. A diverse culture promotes diversity, equality, social inclusion, and a respectful relationship with all.

This is a concept easily applicable to Sound Branding and Music Branding, where there is ample space to explore the richness of instruments, voices, accents, timbres, and rhythms capable of showcasing an infinite variety of cultures and places. A good example is what we did with the soundtrack for Cabeleira Brasileira for L’Occitane Au Brésil.

Of course, Sound Branding and Music Branding alone cannot perform such miracles. Your brand or company must indeed have ecological and sustainable practices applied at all stages and points of the creative process and the production chain.

So, do you want to know other sustainable practices in Sound Branding and Music Branding that match your business or brand? Then send us a message!