Musical theme and sound logo

After immersing ourselves in the charm and exuberance of the lines created by L’Occitane Brasil to compose their tracks, we reached the brand’s core. From this intimacy was born a musical theme inspired by the Brazilian neighborhood attitude with a subtle French influence. The music theme is a fusion between “Brega” (tacky) Funk and MPB’s Rita Lee, a mixture enjoyed by Europeans. The sound logo is simple, strong but smooth, and easy to hum.

Brand Voice and Tone

The brand voices is the singer Zanna, a choice guided by her attributes that combine Brazilianness and Italy in appearance, way of being and artistic production. André Abramo, communication manager for L’Occitane au Brésil, said the following about the first approach: “We want your beautiful voice in everything we do”. And so it has been. Zanna composes and sings the campaign music theme and also voices the signature for the films. The other voices in the sound trademark carry accents from various regions of Brazil and a way of speaking (verbal tone) that is stripped down, close and absolutely Brazilian.

SOUND UX

The management for the sound brand includes the soundtracks, the sound logo and the voices for the advertising pieces by L’Occitane au Brésil. The lack of boundaries between art and musical creation for brands, which defines Zanna’s work, often shows its strength in exceptional moments during recording sessions.

Episodes such as the emotion of the entire team in the studio during the recording session for the Mother’s Day movie strings; and the magic among the musicians recording the soundtrack for the Vivre line, which had the valuable participation of brand ambassadors Grazi Massafera, Ivi Mesquita, Isabeli Fontana, Raissa Santana and Juliette. We also highlight what is the consecration for us: “Cabeleira Brasileira” (Brazilian hair-do) soundtrack undeniable success on social media, leading the audience to effectively engage with the brand. Also, our golden key for closing 2021, the soundtrack for the Amburana line film.