We had never created for the pharmaceutical segment before. Libbs was our first venture into this, and right at the beginning of the Sound Branding project, we recognized a significant opportunity to craft a sound that would elevate the brand’s position in the competitive landscape. The desire for a client’s sound identity further fueled our curiosity and passion for creation. The outcome of the study phase was a musical theme with a simple melody, an enigmatic atmosphere blending mystery, elegance, pop, and Brazil. The sound logo encapsulates the main melody with the sound of the alto sax, exuding a pop-chic attitude in the style of Amy Winehouse.