Sound Branding

How Sound Logos Help Strengthen Branding?

Understand why sound logo (or sound signature) is a mandatory asset in constructing brand identity and values…

Sound UX

How Brands are Personalizing Sound UX in the Age of Voice Assistants

As voice assistants become omnipresent, discover how Sound UX improves man-machine interactions, turning it more natural, human and intuitive…

Sound Branding

What Not to Do When Creating a Sound Logo

Discover what not to do when creating a sonic signature. Avoid mistakes and create a uniquely efficient sound branding.

Sound Branding

How does a Sonic Signature contribute to making a brand recognizable?

Understand why major brands and companies, from all sectors, are investing in iconic Sonic Signatures to stand out from competitors.

Music Branding

How Music Will Help Shape Green Marketing?

Discover how conscious brands are using Music and Sound Branding to promote environmental causes and inspire a more sustainable lifestyle…

Sound Branding

What Not to Do in Sensory Marketing?

Learn how to use sensory marketing effectively and avoid common pitfalls that repel your audience…

Sound Branding

How Does Sensory Marketing Help Brands

Get to know how to use and check out sensory marketing examples to captivate audiences through the five senses and strengthen your brand.

Sound Branding

Sound Marketing: The Secret Behind the Success of Modern Brands

Find out how innovative brands are conquering hearts and minds through the power of Sound Marketing, with practical examples.

Sound Branding

Sound Branding Brazilian Style: Why Our Charm Conquers the World?

Explore the vibrant scene of Sound Branding in Brazil and discover how brands incorporate music to convey emotions and authentic connections.

Sound Branding

Voiceover: The Power of Voice in Storytelling and Society

From storytelling to voiceover, discover how the vocal narrative builds authentic bonds and increases brand recognition.

Sound Branding

5 Trends for Sound Branding in 2024

Discover how brands are using sound to create emotional connections with their audience. What does the future holds for Sound Branding?…

Society

Noise Pollution: Its Impacts on Health and the Environment

What are the hidden dangers of sound pollution? From health risks to damages to the environment. Get to know how to protect yourself and the planet.

Sound Design

Nature Sounds: A Gateway to Mental and Physical Well-being

Find out how sounds from nature can help better your physical and mental health, backed by science. Explore the impact of waves, rain and other natural sounds.

Music Branding

Does Music at Work Help or Hinder?

Discover the impact of music in the corporate environment and how music branding can boost productivity, well-being, and employee connections.

Sound Design

3D Audio: The Sonic Immersion of the Future in Music, Cinema, and Games

Discover the 3D audio revolution, the innovative technology captivating the music, cinema and game market.

Sound Branding

10 Unforgettable and Efficient Sound Logos: Inspiring Brands

Discover 10 unforgettable sound logos that transformed brands and won over consumers' hearts by connecting with them.

Sound Branding

IVR (Interactive Voice Response): Humanizing the Cold Voice to Create Emotional Connections between People and Brands

Discover why humanizing IVR (Interactive Voice Response) voice is pivotal to create welcoming service that strengthen the connection between brands and clients.

Sound Branding

What is the difference between a jingle and Sound Branding?

Discover the difference between jingles and Sound Branding, how Sound Branding incorporates jingle s, creating experiences that elevate the relation between brands and people…

Sound Design

Sound Design: The Art of Storytelling through Sound, from Cinema to Advertising

Find out how Sound Design unites virtual and real experiences, creating engaging sound experiences in Cinema and Advertising…

Self-Discovery

Creative Mode: How to Keep the Flame of Creation Burning?

Explore the essence of creativity and learn to cultivate inspiration. Dive into self-discovery and free your artistic potential.

Music Branding

5 Examples of Music Branding and Its Strength in Brand Identity

Discover how the creation of musical identity has helped global companies expand their brands and turn customers into fans.

Society

Art: The Only Path to Transform the World!

Discover how art influences our lives and can change the world. Explore the power of emotion and the importance of bringing art to the day to day.

Sound Branding

6 Successful Examples of Sound Branding

Discover how brands are using sound through Sound Branding and creating memorable experiences, increasing their engagement.

Sound UX

Artificial Intelligence and Sound UX: The New Frontier for User Experience

Understand how artificial intelligence is redefining the sound experience and the impact of Sound UX in the new digital era.

Sound UX

Dangerous Calls: How Not to Do Sound UX for Your Brand?

Our senses are essencial in our interactions and experiences. A well-designed Sound UX makes for a more satisfying experience.

Sound UX

Sound UX: User Experience in Sound Branding

Descubra como o Sound UX pode criar conexões emocionais poderosas entre a sua marca e os usuários, e impulsionar seu Sound Branding.

Music Branding

What is Music Branding and How Does it Help with Brand Management?

What is Music Branding: how it helps with brand management and how music can enhance sales and work productivity.

Music Branding

Sound Branding and Music Branding: What’s The Difference?

Você já saiu de uma loja ou algum ambiente público porque a música soava desagradável aos seus ouvidos? Ou já permaneceu mais tempo porque a música estava agradável? O som está em…

Sound Branding

4 Benefits of Sound Branding for Your Brand

Conhecido também como “identidade sonora”, o Sound Branding é uma ferramenta extremamente útil para aproximar a marca do público e fazer com que ela seja identificada apenas pelo som.

Music

Coldplay – The Revolution

How are we going to deal with the changes that are happening simultaneously in these times of crisis?…

Music

We are what we hear

When we think of nourishment, we think of food. Our whole body prepares to break down incoming information (in the form of proteins). The ancestral memory, etched into our unconscious minds signals:…

Sound Branding

Sound Branding 6G

Sound Branding is about affection. Music is a great carrier of affection and organizes its transmission, it creates and condenses energy from the creativity and artistic quality of the composition. After all,…

Music

The sound and the silence

Sound is all there is. Vibrations are sounds expressed through frequencies over time. Life itself is sound. The manifested sound is life followed by silence. Sounds like I'm talking poetry, right? Physics…

Society

We need to talk about the new world

Just as I love to sing, I also like the taste of written words. Welcome to a place where I will propose dialogues about what I think and observe, about music, sound,…

Music

Infinite Sound

I research and create projects that connect sounds to people for years. I imagined and learned that sounds can transform a society. It has been my purpose. In all this time, I've…